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Our thoughts, news and actionable advice for growth.

The Future of SEO: Adapting to Generative AI in 2025

Blog

| 21 Feb 2025

Google Makes Critical Changes – What Every Marketer Needs to Know About SEO in 2024

Search Engine Optimisation

| 3 Feb 2024

Clue Named Finalist for Digital Agency of the Year by Campaign Brief

Clue

| 30 May 2023

Clue Design Projects

9 Dec 2024

What Counts as Level 5 or 6 Critical Support Over the Holidays?

From the 20th December until we reopen on the 6th January we will only be able to offer Level 5 and Level 6 Critical Support to our clients, via phone. Not sure what counts as Level 5 and Level 6 Critical Support? Read on!

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Search Engine Optimisation

22 Mar 2024

Future-Proof Your Website – All About the March 2024 Google Update

The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this Google March 2024 core update is to reduce spammy, low-quality, and unoriginal content by 40%.

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eCommerce

12 Mar 2024

Personalising the Ecommerce Experience

By tailoring the shopping experience to each customer’s preferences and behaviours, ecommerce personalisation is transforming the way businesses operate online.

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Digital Marketing

1 Feb 2024

Businesses Need to Prepare for Major Email Communication Changes in 2024

Marketing managers and website owners will need to prepare for sweeping changes to the email marketing landscape, as Google rolls out major changes to stop spam across the internet.

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Digital Marketing

23 May 2023

Clearing Confusion on GA4 – What Should You Do Right Now?

In the dynamic world of digital analytics, staying up to date with the latest tools and technologies is crucial for businesses to thrive. One such advancement is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4).

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Clue

14 Dec 2022

Why You Need to Work at Clue

We’re always on the lookout for talent and often get enquiries about working at Clue. This article covers some of the reasons our team chose to work at Clue, what types of people we’re looking for, and tips on getting a job.

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Search Engine Optimisation

25 Oct 2022

By humans for humans – Google’s ‘Helpful Content’ Update

Google’s latest core algorithm update is all about trustworthy, valuable, and authentic content.

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Digital Marketing

19 Aug 2022

Why it’s Time to Add TikTok to Your Marketing Strategy

TikTok has risen to social media prominence extremely quickly. Take a look at whether or not this platform is right for your brand and marketing strategy.

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Digital Marketing

30 May 2022

Why Now’s the Time to Migrate to GA4

Google has announced that it will be sunsetting Universal Analytics, which makes now the perfect time to start migrating to GA4.

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Digital Marketing

24 Jan 2022

4 Ecommerce Tips to Help Take Your Site to the Next Level

The ecommerce landscape has helped many businesses thrive. Take a look at four tips to help take your ecommerce site to the next level.

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Digital Marketing

8 Dec 2021

How to Import GA4 Conversions into Google Ads

The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time.

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Digital Marketing

2 Dec 2021

How to Exclude Referrals in GA4

Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4.

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