eCommerce

How Digital Businesses Maximise Moments That Matter

19 March 2020

Imagine waking up to discover one of the world’s biggest influencers has featured your product in an Instagram post. This exactly what happened to Clue client, Sommer Swim, when Kendall Jenner posted posted.

Category: eCommerce, Marketing

A Fresh New Opulent Look for Sommer Swims eCommerce Store

By Michael Craig

28 February 2020

Clue recently partnered up with Sommer Swim to complete an online refresh and rebrand of Sommer Swims existing eCommerce store and marketing strategy for 2020. We used the latest Shopify features and functionality to give the brand a new look and feel. Learn more here!

Category: eCommerce, Experiences

Multi-Channel vs Omni-Channel Ecommerce

By Michael Craig

05 February 2019

The difference between a multi-channel and omni-channel ecommerce strategy is the approach you take towards driving sales through your digital channels and the approach you have towards your customer’s shopping experience through UX (user experience). So before reading any further consider what your focus is across all your channels. Is it a sales objective? Or is it brand perception?

Category: eCommerce

Demystifying the Bounce Rate

By Michael Craig

06 October 2017

Understanding the most feared statistic in Google Analytics.

Category: eCommerce, Experiences, Marketing

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Personalising the Ecommerce Experience

12 June 2023

By tailoring the shopping experience to each customer's preferences and behaviours, ecommerce personalisation is transforming the way businesses operate online. In this article, we'll dive into the benefits of personalisation in ecommerce, highlight some of the leading ecommerce personalisation tools, and explore the most recent ecommerce personalisation trends.

Category: eCommerce

Clue Named Finalist for Digital Agency of the Year by Campaign Brief

30 May 2023

On Friday 26 May, Clue was announced as a finalist for Digital Agency of the Year by Campaign Brief at the Oasis Ball.

Category: Clue

Clearing Confusion on GA4 - What Should You Do Right Now?

23 May 2023

In the dynamic world of digital analytics, staying up to date with the latest tools and technologies is crucial for businesses to thrive. One such advancement is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4).

Category: Digital Marketing, Software