01 Case Study Overview
Three decades of excellence
For over 30 years, Accolade Packaging has been a trusted leader in New Zealand’s food packaging industry, serving small and medium-sized businesses with tailored solutions.
Their operations span two key areas: supplying manufacturing equipment such as automatic label applicators, food inspection systems, and heat sealers to wholesale food and product companies, as well as offering comprehensive servicing for these machines.
As part of their long-term strategy to enhance market value and increase leads, they sought to elevate their digital presence through a logo and website redesign.
Client
Accolade Packaging
Industry
Manufacturing
Expertise
- Branding
- Web & Experiences
Year of Completion
2023
Website
accolade-packaging.co.nz
02 The Challenge
A sign of the times
Accolade Packaging recognised the need to modernise their digital presence to better represent their position as an industry leader. Their existing website, built on a custom CMS, presented limitations in managing updates efficiently and did not fully showcase the breadth of their offerings or expertise. Additionally, the website’s structure had room for improvement to optimise search engine visibility and better engage visitors.
Their branding, while long-standing, offered an opportunity to align more closely with contemporary industry aesthetics. Another essential challenge was the seamless migration of their extensive product catalog to a more user-friendly and scalable platform. The goal was to create a digital experience that highlighted their advanced machinery solutions while driving enquiries and boosting their visibility.
03 Our Approach
Sustainability and scalability: a new look for Accolade Packaging
Accolade Packaging collaborated with Clue to reimagine their brand and online presence in a way that aligned with their ambitions. Starting with a modernised logo, we incorporated design elements inspired by their core business, including box-like shapes and eco-friendly green tones, emphasising their role in innovative and sustainable packaging solutions.
For the website, we focused on creating a custom solution that offered flexibility, scalability, and ease of use for their team. From the ground up, we designed the new website to deliver an intuitive user experience while integrating SEO best practices to maximise search visibility.
The CMS migration process was a critical focus, involving the careful transfer of hundreds of product listings. Our team optimised product descriptions and images to enhance user engagement and search performance, using Advanced Custom Fields (ACF) to create a dynamic catalog that offered a seamless browsing experience.
The redesigned website also featured engaging visuals, including professional photography of the Accolade team and facilities, providing a personal and authentic touch. Inquiry forms powered by Gravity Forms streamlined communication, enabling prospective clients to connect quickly and efficiently.
04 The Outcome
Polished and purposeful
The new website and refreshed branding have positioned Accolade Packaging as a modern and forward-thinking leader in the packaging industry.
Initial feedback highlights increased user engagement, improved search rankings, and a boost in inquiries for their product range. The visually appealing design and intuitive navigation have strengthened their digital presence, creating a platform that effectively communicates their expertise and innovation.
Accolade Packaging is now well-prepared for future growth and potential market opportunities, with a digital presence that mirrors their industry leadership and commitment to excellence.
