01 Case Study Overview
Re-thinking Shoe-Inn’s digital strategy for business growth
Shoe-Inn, developed by Helix Solutions Group, is an automatic shoe cover dispenser designed for sectors where contamination control is critical, such as healthcare, manufacturing, food production, forensics, laboratories, and mining.
Initially launched with a brochure-style website, Shoe-Inn sought to maximise its online potential. To do so, and enhance engagement and drive sales, they partnered with Clue to elevate their website’s performance.
Client
Helix Solutions
Industry
Retail
Expertise
- Marketing
- Web & Experiences
Year of Completion
2024
Website
shoeinn.helixsolutions.net.au
02 The Challenge
From browsers to buyers
The existing brochure-style website struggled to effectively showcase the product’s features and benefits, which limited its ability to attract leads and drive sales.
Shoe-Inn aimed to transition to a full eCommerce platform while refining its online strategy to create a more engaging and functional digital presence. The site needed stronger SEO optimisation and a comprehensive digital marketing plan to enhance visibility and conversion rates.
The ultimate objective was to develop a dynamic website that could convert visitors into customers, improve search visibility, and support effective advertising campaigns to boost traffic and sales.
03 Our Approach
A streamlined ecommerce experience
Clue partnered with Helix Solutions to completely transform Shoe-Inn’s digital presence. The website was redesigned into a fully functional eCommerce platform, enhancing the customer experience with a seamless user journey, clear calls to action, and visually engaging product displays.
Built on the Mintox content management system, the site offers both security and scalability, with integrated payment gateways ensuring smooth and secure transactions.
To boost discoverability, a targeted SEO strategy and Google ad campaigns – including Performance Max and retargeting – were implemented.
04 The Outcome
A scaleable platform equipped for growth
The transition to a product-focused eCommerce store significantly enhanced Shoe-Inn’s performance. Sales surged, prompting the client to replenish stock to keep up with demand. A seamless user experience, robust SEO strategy, and highly effective Google ad campaigns drove increased traffic and conversions. Whilst advanced GA4 tracking provided valuable insights into user behaviour, enabling informed decisions to refine future marketing efforts.
