For Mt Barker Chicken, the challenge lay in creating a website that could effectively share its story of sustainable farming, differentiate its brand in a highly competitive market, and nurture deeper connections with its audience.

Mt Barker Chicken sought a modern, user-friendly website that truly reflected their values and commitment to ethical farming. They envisioned an online presence that would effectively showcase their premium product range, educate customers on their sustainable farming practices, and support their business expansion efforts, particularly into the eastern states. Additionally, the new site aimed to make it easier for customers to find retail locations where Mt Barker Chicken products are available, bringing greater accessibility to conscious consumers nationwide.

To address the goals of Mt Barker Chicken, we began with comprehensive research into the brand’s target audience, competitive landscape, and core values. Working closely with Mt Barker, we used these insights to shape a strategic content and design framework that brings the brand’s story to life in an engaging and cohesive way.

The website, custom-built on WordPress, was crafted exclusively for Mt Barker Chicken, creating a distinct look and feel that authentically represents the brand. Advanced Custom Fields (ACF) were implemented to make content management straightforward for the client.

In addition to highlighting Mt Barker’s sustainable farming practices, the site’s structure was optimised for easy access to information, including product details, nutritional information, and recipes. Interactive features like the “Meet Our Farmers” section foster a personal connection with the brand, inviting users to explore the people and practices behind Mt Barker Chicken.

The design centers on storytelling, highlighting the free-range lifestyle of Mt Barker’s poultry. To bring this to life, the brand produced a light-hearted video following the adventures of a free-range chicken, adding character and reinforcing their commitment to ethical farming and transparency. This video now serves as the focal point of the Mt Barker Chicken homepage.

To further support brand engagement, we introduced a digital cookbook embedded via an i-frame, allowing customers to browse recipes featuring Mt Barker products. This feature gives users the experience of a cookbook without the environmental impact of printed materials, aligning with the brand’s commitment to sustainability.