01 Case Study Overview
Artistry meets global reach
Revel Rey is a U.S. based swimwear and resort wear brand that redefines elegance with its custom-made textured fabrics, hand-painted prints, and bespoke hardware. Crafted in Bali and sold worldwide, the brand’s designs celebrate femininity and sophistication.
Building on its strong online presence, Revel Rey has expanded its reach into prestigious retail spaces, including Bloomingdale’s, Saks Fifth Avenue, and Revolve, solidifying its position in the global luxury market.
Client
Revel Rey
Industry
Fashion & Apparel
Expertise
- eCommerce
- Marketing
- Web & Experiences
Year of Completion
2024
Website
revelrey.com
02 The Challenge
Redefining perception
Revel Rey’s challenge was to create a high-end digital presence that aligned with the brand’s premium positioning and resonated with its discerning audience. The goal was to design a website that reflected the sophistication and exclusivity of the brand while delivering an intuitive, seamless experience that matched the expectations of its customers.
03 Our Approach
Tailored, premium, streamlined
Revel Rey enlisted Clue to create a powerful eCommerce platform that would align with its elevated, premium brand positioning. Clue crafted a strategic plan focused on understanding Revel Rey’s ideal customer profile and refining the customer journey to capture the essence of a luxury shopping experience.
Clue began by optimising and redesigning Revel Rey’s website to increase engagement and appeal to a more discerning audience. The new site design brought a refined, luxurious feel, essential for engaging high-end customers.
The next step was to develop a custom Shopify store tailored specifically to the brand’s elevated image, ensuring that every detail – from layout to functionality – matched Revel Rey’s premium vision.
To attract the right audience, Clue conducted thorough keyword research and implemented SEO strategies that boosted online visibility.
Integrating Klaviyo further enhanced customer connection, enabling Revel Rey to engage customers through personalised email marketing. Clue also handled domain and email configuration, establishing a strong technical foundation for smooth customer communication.
04 The Outcome
A Brand in full bloom
The result was a transformed, cohesive digital presence that aligned with Revel Rey’s new luxury brand identity.
The redesigned website and strategic use of Shopify, combined with a refined email marketing system, helped drive greater traffic, improved engagement, and supported the brand’s transition into the luxury market.
Revel Rey now operates seamlessly across both online and offline platforms, with a digital foundation that allows them to manage ongoing marketing efforts in-house, leveraging the tools and integrations set up by Clue.
