We set out to transform MPGA’s labour-intensive system into a seamless, fully automated experience. The first step was gaining a deep understanding of the member journey – identifying pain points, analysing user behaviours, and mapping out an ideal workflow. With these insights, we developed a solution that not only eliminated inefficiencies but also enhanced the overall member experience.

At the heart of this transformation was our Mintox platform, a powerful CRM designed to centralise and automate MPGA’s membership management. We implemented a fully digital registration and approval process, removing paperwork and manual interventions. Members could now sign up, update their details, and manage their subscriptions with ease. Payments, previously a prolonged administrative burden, became instant and automated through SecurePay integration.

Beyond streamlining processes, we ensured that MPGA staff had the tools to operate more effectively. A custom-built dashboard provided real-time insights into registrations, payments, and renewals, empowering the team to make informed decisions at a glance. Compliance tracking was simplified, keeping records of plumbing and gasfitting licences, backflow certifications, and insurance up to date.

Member interactions were seamlessly logged, and email marketing efforts were fully integrated with Brevo. Likewise, certification renewals were automated, ensuring members instantly received digital certificates upon renewal, removing the need for manual processing.