01 Case Study Overview
Tecside is a recruitment services firm with 13 offices across the APAC region, partnering with many of the biggest names in the resource industry.
As a business that is big in scope, boutique in service, and specialist in delivery, Tecside recognised its online brand experience didn’t reflect this.
We were engaged to help Tecside develop a new website that brings the brand to life and provides a first-class experience to employers and job seekers alike.
Client
Tecside
Industry
Recruitment
Expertise
- Branding
- Marketing
- Web & Experiences
Year of Completion
2021
Website
tecside.com.au
02 The Challenge
Tecside are celebrating their 25th year in operation.
The business wanted to mark the anniversary with a fresh new look that better represents the brand’s vision and values. This included redesigning the Tecside logo and website.
“Tecside saw an opportunity to create a seamless experience for clients and job seekers.”
Monica Campbell
ACCOUNT MANAGER
As a recruitment services firm, Tecside serves various distinct audiences and operates in a highly competitive market. We knew a key challenge would be designing a seamless website experience to meet the needs of each audience group. A technical challenge would be ensuring clean integrations between the website and specialist recruitment software used by Tecside.
But it all started with getting the logo right, as this would determine the look and feel of the website.
03 Our Approach
The project started with keyword and competitor research. This directly informed the website information architecture.
While our development team carried on with the technical discovery and integration analysis, our creative team kicked off the logo redesign with a creative workshop with key stakeholders from the Teciside team. In the course of coming weeks, we worked with the team to refine and finalise the logo before moving on to designing the new website.
Building on the modern design of the new logo, we carried the style through to the design of the website. Built on WordPress, the website includes a clean look and feel, strong use of imagery and micro-interactions. It also includes several integrations to third-party applications.
