Marketing strategy that Works

Get started with your marketing strategy from Clue.

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Does your marketing strategy suck?

Your marketing isn't delivering measurable results. There's more to marketing than pay and spray advertising. Your marketing should be informed by data and produce results that are predictable and measurable. 
You don’t have a plan aligned to business goals. A marketing strategy is an informed set of decisions about how to win. Decisions must be well informed and focused, with activities aligned to business goals.
You don’t want to manage marketing yourself. The secret to business success is doing more of what you're good at and delegating the rest. Outsourcing some (or all) of your marketing gives you more time to work on your business priorities.

Our data smart approach to marketing strategy will help your business win.

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Our process results in predictable and repeatable growth.

Discover

Understand your goals, audience, capabilities and constraints to inform a strategy.

Design

Drawing on our understanding and best practices we design a strategy to win.

Do

This is where we bring the strategy to life through a series of focused activities. 

Grow

Once in market, we measure and optimise marketing performance to enhance ROI.

What can you expect?

We'll work collaboratively as an extension of your team to ensure strategic decisions are well informed and aligned with business goals. You'll get:

  • Detailed view of current state capabilities 
  • Understand best-practice in your industry
  • One page strategic map
  • Detailed roadmap of marketing activities
  • Measurement framework
  • Recommended budgets
  • Regular measurement and reporting

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Hear from those who have benefited from our digital marketing strategy.

Clue's strategy & technology has seen us achieve amazing results! Over the last 3 months alone for organic search, we have seen an increase in unique visitors by 67%. Order conversions have gone up with transactions growth up 90% in online revenue.”

Nelio Pestana OWNER, COPPER & OAK

With Clue's help we launched an eCommerce Startup which we believe to be an industry leader within Australia. Now only one year on, we are very happy with the increased growth in sales and the continued support which Clue have provided.”

Adam Hunter GM, BOAT ACCESSORIES AUSTRALIA

We consider Clue to be a critical brand and technology partner for HIF, both commercially and creatively. Through their strategy process we've been able to better focus our marketing, improving both performance and efficiency."

Nikki Atack FORMER MARKETING MANAGER, HIF

Frequently asked questions

Why is a marketing strategy important?

A strategy is an informed set of decisions about how to win. By ensuring strategic decisions are well informed, we ensure that investments in marketing will reach and resonate with your target market, generate a positive return on investment and drive efficient business growth.  

What are the most effective marketing tactics?

There is no single formula or tactic that will result in increased revenue. The best marketing involves a combination of a number of tactics that together focus on short and long-term gains. 

The things all great marketing does:

  • Reaches more people, more frequently, across multiple touch points through paid, owned and earned media
  • Makes the brand easily discoverable at moments of customer intent (SEO & SEM)
  • Optimises the path to purchase (user experience and conversion rate optimisation)
  • Improves customer lifetime value (CRM including email marketing and marketing automation)

How does a marketing strategy increase profitability?

At a high level, a marketing strategy uncovers your audience needs and helps develop your product, positioning, price and promotion in relation to these needs. 

Agencies such as Clue are more commonly engaged to help with the promotion of product or services. To do so we still uncover audience insights with a focus on how to reach and prompt them to take action, be that visit your website and/or store. We then optimise the path to purchase and implement tactics to increase customer lifetime value. 

A marketing strategy will increase profitability by getting more people to buy more from your business.

This is measured with return on advertising spend (ROAS), cost per acquisition (CPA) and customer lifetime value (CLV).

How much does a marketing strategy cost?

The cost of a marketing strategy can vary from a little to a lot depending on the size of the opportunity and risk of getting it wrong.

The bigger the opportunity and risk, the more effort is required to make sure strategic decisions are well informed. For example, Nike or Apple will pay a lot more for a strategy than Myer as the opportunity and risk is bigger.

For most small and medium-sized businesses in Australia, a marketing strategy will cost between $5,000 - $20,000. 

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hello_[at]_clue.com.au
+61 8 9368 0777

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