What Brand Purpose Means to Gen Z By Michael Craig 10 June 2021 Brand purpose is a hot topic in boardrooms, marketing trade press, and conferences around the world. And it should be - purpose beyond profit should guide everything a brand does. Yet if the sentiment of my non-marketing friends are at all representative of Gen Z, the challenge for brands is getting us to believe them and earning our trust. Category: Branding Read More
What Counts as Level 5 or 6 Critical Support Over the Holidays? 09 December 2024 From the 20th December until we reopen on the 6th January we will only be able to offer Level 5 and Level 6 Critical Support to our clients, via phone. Not sure what counts as Level 5 and Level 6 Critical Support? Read on! Category: Blog, Clue Design Projects Read More
Future-Proof Your Website - All About the March 2024 Google Update 22 March 2024 The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this update is to reduce spammy, low-quality, and unoriginal content by 40%. Category: Search Engine Optimisation Read More
Google Makes Critical Changes - What Every Marketer Needs to Know About SEO in 2024 03 February 2024 In the always-changing and dynamic realm of digital marketing, SEO remains a cornerstone of online strategies for growth-orientated brands and businesses. Category: Search Engine Optimisation Read More