Businesses Need to Prepare for Major Email Communication Changes in 2024 By Michael Craig 01 February 2024 Marketing managers and website owners will need to prepare for sweeping changes to the email marketing landscape, as Google rolls out major changes to stop spam across the internet. Category: Email Marketing, Digital Marketing Read More
Clearing Confusion on GA4 - What Should You Do Right Now? By Michael Craig 23 May 2023 In the dynamic world of digital analytics, staying up to date with the latest tools and technologies is crucial for businesses to thrive. One such advancement is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4). Category: Digital Marketing, Software Read More
Why it’s Time to Add TikTok to Your Marketing Strategy By Michael Craig 19 August 2022 TikTok has risen to social media prominence extremely quickly. Take a look at whether or not this platform is right for your brand and marketing strategy. Category: Social Media Marketing, Digital Marketing, Strategy Read More
Why Now’s the Time to Migrate to GA4 By Michael Craig 30 May 2022 Google has announced that it will be sunsetting Universal Analytics, which makes now the perfect time to start migrating to GA4. Category: Digital Marketing Read More
4 Ecommerce Tips to Help Take Your Site to the Next Level By Michael Craig 24 January 2022 The ecommerce landscape has helped many businesses thrive. Take a look at four tips to help take your ecommerce site to the next level. Category: eCommerce, Digital Marketing Read More
How to Import GA4 Conversions into Google Ads By Michael Craig 08 December 2021 The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time. Category: Digital Marketing Read More
How to Exclude Referrals in GA4 By Michael Craig 02 December 2021 Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4. Category: Digital Marketing Read More
Set Your Landing Pages Up for Success By Michael Craig 10 November 2021 Don't miss the opportunity for digital marketing campaign success. Prime your landing pages for conversions with GA4's new features. Category: Digital Marketing Read More
Future-Proof Your Website - All About the March 2024 Google Update 22 March 2024 The bigger picture: this one is more about the don’ts than the do’s, and considering the purpose of this update is to reduce spammy, low-quality, and unoriginal content by 40%. Category: Search Engine Optimisation Read More
Google Makes Critical Changes - What Every Marketer Needs to Know About SEO in 2024 03 February 2024 In the always-changing and dynamic realm of digital marketing, SEO remains a cornerstone of online strategies for growth-orientated brands and businesses. Category: Search Engine Optimisation Read More
Businesses Need to Prepare for Major Email Communication Changes in 2024 01 February 2024 Marketing managers and website owners will need to prepare for sweeping changes to the email marketing landscape, as Google rolls out major changes to stop spam across the internet. Category: Email Marketing, Digital Marketing Read More