Guide to Outsourcing Digital Marketing By Michael Craig 28 January 2021 A strategic approach to outsourcing digital can help marketing teams do more for less but getting it wrong can be costly. Category: Strategy, Marketing Read More 0 Comments
The Power of Promotions and Sales in Driving Revenue By Michael Craig 11 December 2020 What makes an effective sale and how can your business effectively use promotions to drive sales? We asked the experts! Category: Email Marketing, Marketing Read More 0 Comments
What You Need to Know About Google Analytics 4 By Michael Craig 25 November 2020 Google has released Google Analytics 4, marking a major shift in how data is collected, stored and filtered. In this post I’ll cover what’s new in Google Analytics 4 (GA4) and what this means for business. Category: eCommerce, Marketing Read More 0 Comments
How Voice Search is Changing the Retail Landscape By Michael Craig 13 November 2020 Voice activated search through Google Home, Siri and Alexa is on the rise. We look at the latest research in Voice search and AI and what this means for retailers and ecommerce. Category: Search Engine Optimisation Read More 0 Comments
The Rise of Social Commerce By Michael Craig 14 October 2020 Social commerce is a rapidly emerging trend in ecommerce that’s radically augmenting the online shopping experience. This article explores what it is, why it's important and what your business should be doing about it today. Category: eCommerce, Social Media Marketing, Marketing Read More 0 Comments
How to Write a Marketing Strategy By Michael Craig 24 September 2020 A strategy is an informed set of decisions about how to get from where your business is now to where it wants to be in the future. In this series we’re discussing how to produce a marketing strategy that wins. Category: Strategy, Marketing Read More 0 Comments
How to Set Up Custom Channel Groupings in Google Analytics By Michael Craig 09 September 2020 Step-by-step process on how to set-up custom channel groupings in Google Analytics. Category: Search Engine Optimisation, Marketing Read More 0 Comments
Dominate Digital by Being Great at These Five Things By Michael Craig 26 August 2020 By focusing on what’s most important marketers can improve digital marketing performance, producing predictable and repeatable results. Leading brands do these five things very well. Category: Strategy, Marketing Read More 0 Comments
How to Exclude Referrals in GA4 02 December 2021 Have you noticed an uptick in website traffic that isn’t converting? Sometimes, this can be due to referral traffic. Find out what referrals are and how to exclude them with GA4. Category: Digital Marketing Read More
Set Your Landing Pages Up for Success 10 November 2021 Don't miss the opportunity for digital marketing campaign success. Prime your landing pages for conversions with GA4's new features. Category: Digital Marketing Read More
Reporting for Duty - Setting Up Reports in GA4 04 November 2021 Good reporting is storytelling. Remove the clutter and focus on key insights with these resources for nailing reporting in GA4. Category: Digital Marketing Read More