What Brand Purpose Means to Gen Z By Michael Craig 10 June 2021 Brand purpose is a hot topic in boardrooms, marketing trade press, and conferences around the world. And it should be - purpose beyond profit should guide everything a brand does. Yet if the sentiment of my non-marketing friends are at all representative of Gen Z, the challenge for brands is getting us to believe them and earning our trust. Category: Branding Read More 0 Comments
The Rise of Zero Click Search By Michael Craig 02 June 2021 An increasing amount of search queries are resulting in zero clicks due to Google provided answers within the search engine. We explore why this is such a hot topic and what it means for your SEO strategy. Category: Search Engine Optimisation, Digital Marketing Read More 0 Comments
Three Reasons Online Fundraising Fails By Michael Craig 26 May 2021 What separates successful from unsuccessful online fundraising campaigns? Let's start with three common reasons why online fundraising fails. Category: Digital Marketing, Marketing Read More 0 Comments
Is Replatforming Worth Your Time and Tears? By Michael Craig 17 May 2021 There is more to replatforming than first meets the eye. Read what you need to think about before the transition. Category: Digital Marketing, Software Read More 0 Comments
Navigating the Evolving World of Content By Michael Craig 15 April 2021 Content is always evolving, but one thing remains the same. Good content is about telling authentic, engaging and real stories. Category: Digital Marketing, Content Marketing Read More 0 Comments
What is the Value of Content? By Michael Craig 31 March 2021 How a woodworking business reimagined itself through content. Category: Content Marketing Read More 0 Comments
The Kardashian Effect - What is Real Influence? By Michael Craig 05 March 2021 What is real influence? Influencer marketing is often misunderstood. Often it comes from a place of envy – read how Sequoia Etti, Digital Marketing Manager of Sommer Swim harnesses the power of influencer marketing. Category: Digital Marketing Read More 0 Comments
How Things Change - iOS 14 and the Issue with Facebook Ads By Michael Craig 19 February 2021 When Apple announced the iOS 14 update, many digital marketers across the globe felt a tight knot of panic deep in their stomach about what these changes would mean for advertising. We’re here to bring some clarity around iOS 14, how it might impact Facebook Ads. Category: Social Media Marketing, Marketing Read More 0 Comments
Why Now’s the Time to Migrate to GA4 30 May 2022 Google has announced that it will be sunsetting Universal Analytics, which makes now the perfect time to start migrating to GA4. Category: Digital Marketing Read More
4 Ecommerce Tips to Help Take Your Site to the Next Level 24 January 2022 The ecommerce landscape has helped many businesses thrive. Take a look at four tips to help take your ecommerce site to the next level. Category: eCommerce, Digital Marketing Read More
How to Import GA4 Conversions into Google Ads 08 December 2021 The best way to understand the behaviour of your community is by tracking conversions. Check out these resources that help you connect your GA4 property to Google Ads in no time. Category: Digital Marketing Read More
